The quick answer
An EnergyGuide label helps you compare an appliance's estimated annual energy use and operating cost with similar models. Read the model type and capacity first, then compare kWh/year for electric appliances or therms/year for gas, and recalculate the cost with your own utility rate before deciding.

A yellow EnergyGuide tag is most useful when you treat it as a like-for-like screening tool, not as a promise about your next utility bill. It lets you compare an appliance’s estimated annual energy use and operating cost with similar models, then decide whether a more efficient model is worth its purchase price.
What an EnergyGuide label actually tells you
Federal law requires retailers to provide EnergyGuide information for the appliance models they sell, according to Consumer Reports. The Federal Trade Commission (FTC) explains that the label tells you how much energy an appliance uses and how that use compares with similar appliances. The FTC also notes that not every appliance has one; covered products include boilers, ceiling fans, central air conditioners, clothes washers, dishwashers, freezers, furnaces, heat pumps, pool heaters, refrigerators, televisions, and water heaters, among others.
For major appliances, SoCalGas describes the label as showing the maker, model number, appliance type, and capacity at the top; estimated annual energy consumption in kilowatt-hours per year for electric models or therms per year for natural-gas models; a line scale that compares the model with others of comparable size and type; and an estimated yearly operating cost near the bottom. The FTC’s consumer fact sheet adds that the label lists key features and the similar models that make up the cost range.
- Annual energy use: the estimated energy the appliance uses in a year, in kWh/year or therms/year.
- Comparison scale: a visual range showing where the model sits among comparable models.
- Estimated yearly operating cost: a dollar estimate based on the label’s stated assumptions, not your exact utility bill.
- Model details: type, capacity, and model number, which matter because comparisons are only valid within the same category.
The label is therefore an efficiency and operating-cost disclosure. It is not a purchase price tag, a reliability rating, or a complete life-cycle cost analysis.
How to read an EnergyGuide label, step by step
1. Match the appliance type, size, and features
Start with the maker, model, type, and capacity. A compact refrigerator should not be compared with a full-size French-door refrigerator, and a standard dishwasher should not be compared with a compact model. The comparison scale is built around similar size and type, so those details determine whether the label is relevant at all. Features can also change energy use: a larger capacity, an ice maker, a different defrost system, or extra wash cycles can affect the annual estimate.
2. Read annual energy use before the operating-cost estimate
Read the annual energy figure before you look at the dollar estimate. For electric appliances, the unit is kWh per year; for gas appliances, therms per year. kWh per year is energy used over time, not the appliance’s wattage at any instant. A 1,000-watt appliance run for one hour uses 1 kWh, so wattage alone cannot tell you annual use unless you also know operating hours. The label has already folded its estimated usage pattern into an annual figure.
Do not compare kWh with therms directly. They measure different fuels and units. Use the estimated annual operating cost as a bridge, and replace the label’s assumptions with your own prices if you want a household-specific estimate. A lower kWh figure is useful within an electric appliance category; it is not a universal efficiency score across fuel types.
3. Use the comparison scale as a quick screen
SoCalGas explains that the line scale shows a range from lowest to highest and places the model within that range for comparable size and type. Use it as a quick visual screen: a marker near the low end means lower energy use among similar models. The scale is not a universal grade across all appliances, and a large model may sit high in its class while still being efficient for its capacity.
4. Recalculate the annual operating cost with your own rate
For an electric appliance: annual energy cost ≈ labeled kWh/year × your price per kWh. For a gas appliance: annual energy cost ≈ labeled therms/year × your price per therm. If your bill shows a tiered or time-of-use rate, use the price that applies to the next unit of electricity you would use—the marginal rate—for a rough estimate of extra usage. Keep in mind that fixed monthly charges, taxes, and other fees are not caused by one appliance and should not be assigned entirely to it.
A bill’s effective average rate can differ from the marginal cost of extra usage. That matters when you compare an efficient model with a less efficient one: the difference in energy use is valued at the marginal price, not necessarily the average price you see by dividing the total bill by total kWh. Because electricity and gas prices vary by utility and season, the same label can imply different operating costs in different regions.
5. Put purchase price and operating cost on the same page
Consumer Reports frames the choice as two price tags: the purchase price and the cost of using the model over its lifetime. The EnergyGuide label speaks mainly to the second price tag. To combine them, calculate a simple payback: divide the higher purchase price by the annual operating-cost saving. A five-year payback means the efficiency premium would be recovered in about five years at constant prices and usage—before maintenance, repairs, or rate changes. It is a screening number, not a guaranteed return.
If you only need a quick shelf comparison between two models of the same type and size, the label’s estimated annual operating cost may be enough, provided you remember that it reflects the label’s assumptions. If the finalists differ in purchase price, features, or expected years of ownership, take the extra step and recalculate with your own rate.
Worked example: from label energy use to dollars
The following is an illustrative comparison, not a current price quote or a typical usage figure. Assume two electric appliances of the same type and capacity, electricity at $0.16 per kWh, and the following labeled annual energy use and purchase prices:
| Item | Model A | Model B |
|---|---|---|
| Labeled annual energy use | 400 kWh/year | 300 kWh/year |
| Illustrative electricity rate | $0.16/kWh | $0.16/kWh |
| Estimated annual energy cost | $64 | $48 |
| Purchase price | $650 | $770 |
| Purchase plus 10 years of energy cost | $1,290 | $1,250 |
Model B uses 100 kWh less per year. At the illustrative rate, that is a $16 annual saving. The $120 purchase premium divided by $16 per year gives a simple payback of 7.5 years. Over 10 years, Model B’s lower energy cost outweighs its higher price by $40 in this example, before rate changes, maintenance, incentives, or performance differences.
To adapt the calculation, replace 100 kWh with the labeled difference between your two finalists and multiply by your own marginal price per kWh. For gas models, use the therm difference and your gas price per therm. If the payback period is longer than the appliance’s expected service life or longer than you plan to stay in the home, the efficiency premium may be harder to justify on energy cost alone.
What the label does not cover
- Purchase and ownership costs: purchase price, delivery, installation, extended warranty, maintenance, and financing are not included in the label’s annual energy estimate.
- Your real usage: settings, loading, climate, occupancy, maintenance, and installation can make actual energy use differ from the label estimate. The label gives a comparison point, not a meter reading.
- Bill structure: fixed charges, taxes, demand charges, and time-of-use pricing are not appliance-specific. A simple annual cost estimate is not a complete utility bill.
- Performance and features: capacity, noise, reliability, wash or cooling performance, and convenience features are not summarized by energy use alone.
- Universal coverage: not every appliance model carries a label; check the FTC list and ask the retailer if a required label seems to be missing.
Renters may not choose the appliance, but the label can still help estimate the likely operating cost of a unit that comes with a rental. Homeowners can use the model number and labeled energy use to compare a replacement with the old unit and to gather installation quotes. For gas or electrical installation work, use a qualified professional rather than treating a buying guide as installation instructions.
Common mistakes that make label comparisons misleading
- Comparing different appliance classes: a compact model’s low annual energy use may simply reflect its smaller capacity, not better efficiency for your needs.
- Reading annual kWh as monthly use: the label figure is usually per year. Check the unit before comparing it with a monthly bill.
- Comparing kWh with therms: these are different energy units for different fuels. Use operating-cost estimates or separate within-fuel comparisons.
- Treating the estimated yearly cost as exact: the label uses assumptions. Your utility rate, fees, climate, and habits can shift the result.
- Choosing the lowest purchase price without a payback check: a cheaper appliance can cost more over time, but a more efficient one is not automatically the better financial choice if its premium is large or your ownership period is short.
A practical label-check routine before you buy
- Confirm that the label or EnergyGuide information is available for the model. If it is missing, ask the retailer.
- Record the appliance type, capacity, and model number, and confirm that your comparison models are genuinely similar.
- Record annual energy use in kWh/year or therms/year, plus the model’s position on the comparison scale.
- Find your utility price per kWh or per therm. For a rough extra-usage estimate, use the marginal rate rather than the bill’s average rate.
- Calculate annual energy cost and simple payback for your two finalists, using the same assumptions for both.
- Check non-energy requirements: dimensions, installation, warranty, noise, capacity, and local incentives or permit needs.
Before checkout, photograph the label or save the product page, then compute the two finalists’ annual energy cost with your own rate. That single calculation turns the yellow tag from a vague efficiency score into a practical buying tool.
FAQ
Does every appliance have an EnergyGuide label?
No. The FTC lists many covered products, including refrigerators, freezers, dishwashers, clothes washers, water heaters, furnaces, and central air conditioners, but not every appliance falls under the labeling rule. If a required label is missing from a display or product page, ask the retailer.
Can I compare kWh per year with therms per year?
No. kWh and therms measure energy in different units and usually describe different fuels. Use the label's estimated annual operating cost with your local prices, or compare models only within the same fuel and appliance category.
Why is the label's estimated yearly operating cost different from my bill?
The label uses stated assumptions, while your bill reflects your utility's rates, fixed fees, taxes, climate, and household usage. Use the label to compare models, then recalculate with your marginal price per kWh or therm for a more local estimate.
Should I always choose the model with the lowest annual energy use?
Not automatically. Compare similar type and capacity, then weigh purchase price, simple payback, features, installation needs, and expected years of ownership. The lowest-energy model can be the better choice, but it can also carry a premium that takes too long to recover for your situation.
Follow the evidence
Sources & references
- Federal Trade Commission, Consumer Advice, How To Use the EnergyGuide Label To Shop for Home Appliances, https://consumer.ftc.gov/how-use-energyguide-label-shop-home-appliances
- Consumer Reports, How to Read an EnergyGuide Label, by Jennifer Cook, December 26, 2024, https://www.consumerreports.org/home-garden/energy-efficiency/how-to-read-an-energyguide-label-a6981882836/
- SoCalGas, How to Read an EnergyGuide Label, September 24, 2024, https://www.socalgas.com/savings/energy-savings-tips-and-tools/energy-guide-labels
- Federal Trade Commission, Energy Guidance: Appliance Shopping With the EnergyGuide Label, https://www.govinfo.gov/content/pkg/GOVPUB-FT-PURL-LPS104818/pdf/GOVPUB-FT-PURL-LPS104818.pdf
Useful terms in this guide
- EnergyGuide label
- A yellow-and-black disclosure that estimates an appliance's annual energy use and operating cost and compares it with similar models.
- kWh
- A unit of energy equal to one kilowatt used for one hour; on EnergyGuide labels it is usually shown per year.
- Therm
- A unit of natural-gas energy used on some EnergyGuide labels, usually shown per year.
- Simple payback
- The upfront price difference between two options divided by their annual operating-cost difference; a screening estimate, not a full financial return.
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